In a systems approach to innovation, we recognize problems are complex and there is no silver bullet or one best solution. In the process of generating and evaluating ideas, it is important to be thorough. Include the most radical and transformational ideas as well as the most simple and incremental. The organization should select the “best” idea from the large list of ideas, based on an assessment of resource and time required against potential impact.
It is important to spend more time generating ideas than narrowing them down. Ideas that clearly have no chance of being actioned should be taken off the table, although they may reappear in later iterations of the Compass.
Generating novel and useful ideas is best achieved with a team composed of people with diverse perspectives and backgrounds.
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