The Innovation North Lab

Our Approach to Innovation

Innovation is much easier said than done because it requires people and organizations to constantly move out of their comfort zones, embrace uncertainty, and think differently. It requires time, resources, and effort.

We know that organizations that do not innovate will fail. What may have helped them be successful in the past could potentially cause their failure in the future. In a dynamic landscape, organizations need to innovate to survive in the longer term. They need to continually adapt and evolve to meet the changing needs of their environment.

Macro-disruptions, whether they’re pandemics, technologies, or climate change, require businesses to innovate not just new products, services or processes, but for systems. Many businesses want to meet current challenges but don’t know how, or where to begin.

These principles are guiding our journey.

Our North Star

We believe that business and society can work together towards a prosperous future.

Innovation North was built on the idea that truly magical things can happen when researchers and business leaders create time and space for these conversations. At Innovation North, business leaders and researchers create the tools, resources, and community to chart their way through macro-disruptions by embracing systems thinking.

The participants on this journey see themselves not as individuals forging their own way, but also as part of a collective journey. Our approach supports the important work of aligning business value with societal values.

We recognize that the road is long, the landscape is always changing, and we may never reach the destination. But by undertaking the journey, we are collectively and audaciously creating a prosperous future.